Arborglyph – Radical Communication |

Reno Time: A Project
If you set up a camera, people will walk in front of it. If you set up a camera on a 36 inch slider that advances itself on a motor at a snails pace, people will stand in front of it and ask you what the heck you’re doing. That’s ok. Reno is full of [...] - Read More >
Your Like Count Is Not Content
It happens all the time. Some brand will announce on their Facebook page how many ‘Likes’ they have. Whether it’s part of an acquisition campaign, or part of contest that’s part of an aquisition campaign, this is a bad idea for one simple reason: nothing makes a person feel smaller than knowing how many other people there [...] - Read More >
Customer Service Pie Chart
Ok, so here’s the situation: I was hungry and if Twitter is good for nothing else it’s good for letting the world know about your food consumption needs. Now, I didn’t get to see Tony Hsieh when he spoke at the Reno PRSA back in January, and i haven’t read his book “Delivering Happiness: A [...] - Read More >
Mammoth Festivals Web design
Earlier this week we launched an event calendar site for Mammoth Lakes Tourism. The site catalogs all the major events of the summer happening in and around Mammoth Lakes California. Features of note: Landing Page: The simplified landing page is only seen once and gives the viewer a quick, simple way to sort the event [...] - Read More >
Escobar Family Dentistry Copywriting
For the new brand development for Dr. Eric Escobar’s new dentistry practice, we developed the brand copy that embodies how Eric sees himself in the community and what makes him stand out from other dentists. - Read More >

Recent Video Work

I’ve been cranking this month on a few video projects for some local clients. Here are some samples: Give Back Like Jack Give Back Like Jack is a campaign to inspire people in the Northern Nevada Community to follow the example set by Jack Reviglio, the founder of Western Nevada Supply, a mechanical supplier, who [...]

Travel Video Statistics

When we talk about marketing travel experiences it’s nice to have a little data to back things up. Luckily, I have a friend who runs an online video analytics company. I met Eugene Lee at the Snowcial conference in South Lake Tahoe a few years ago. He’s passionate about snowboarding, video, data and dancing with [...]

Experience Video

Travel marketing is really experience marketing. Experience has much more long term value than objects, but the value of experience is only realized, or obvious after the fact when it can be relived through memory. Web video is the best way to get people to visualize what that value is going to be in advance [...]

Be your own social media expert

I’ve spoken here and there on social media strategy and community management techniques over the years, most recently with the Reno Sparks Chamber of Commerce’s Leadership Reno-Sparks program. I try to approach Social Media a little differently. It’s my strong belief that you can’t teach people to be social. You either get it or you don’t. You [...]

Spooky Skype Interview

For the last in our series of Video Press Releases to promote the Nevada Museum of Art’s Art + Environment Conference at the end of September, the musem wanted to capture an interview with recording artist DJ Spooky, AKA Paul Miller. Miller will be performing with the Reno Philharmonic at the event on September 29th. [...]

23andMe & Everybody Else

23andMe is a service that does genetic testing and delivers the results in tangible, understandable ways. No predisposition for graduate level biology needed for things to make sense. It involves sending in a DNA sample via a vial of saliva, then viewing a report online that is generated through analyzing the tens of thousands of [...]

Social Media Community

I was invited by Kelly Glenn to speak about social media to the Reno Sparks Chamber of Commerce’s Leadership Reno-Sparks program class last month. Presenting general social media concepts is a challenge because you never know how far along people are with adoption so you don’t know what they really need or want to know. [...]

The Importance of Play in Social Media

One of the first things we bring up when we talk about social media is the importance of not forgetting the social part. Social channels are places for community interaction, conversation and socializing first and spaces for businesses to have a brand presence second. Often when you look at an individual or a brand’s [...]

Reno Social Media Day

Arborglyph will be participating in Reno Social Media Day this year. Social Media Day is a concept cooked up by Mashable as, “A day to celebrate the revolution of media becoming social.” Networking events are always a good idea, but particularly when it comes to social media. While Twitter, Facebook, Flickr, etc are quite social, [...]

Viral Destination Marketing

“The precision required is mind blowing, this is a video you have to see. Thanks Frank Nicotero” -Chad Youngblood via Frank Nicotero I don’t know Frank Nicotero, but I went to elementary school with Chad Youngblood. Chad posted the above on Facebook and I spotted it last Tuesday morning. Since the socks I wear are rarely [...]

Prospecting on Social

Twitter is a terrible place to prospect for business if you’re in professional or financial services. But twitter is a great place for three things that can help you prospect for business in any field. Let’s face it. Our personal and professional lives are mixed in a social soup these days. I post as much [...]

Quality Matters in Social Media Content

An article I wrote for One To One Travel on the importance of quality when creating and presenting social media content. Of course it makes sense if you think about it, but a lot of focus and buzz is on the opposite: those amazing photos taken with an iPhone or other crappy camera phone that [...]

4 Steps to Better Social Media Promotions

Social Media promotions are a great way to get attention for a brand and for new or existing products. A good promotion can generate a huge spike in awareness and social media adoption. But it’s not always a straight and narrow road to success. A successful social media promotion needs to be a part of [...]

Ad Age: Demographics of Social Media

Ad Age released a nice infographic this week that features some global demographics data of social media sites. What I find interesting, other than the cool concentric ring pie charts, is that Twitter doesn’t even show up on them. The reality is, that while Twitter is in the news, or MAKING news, every 20 minutes, it still [...]

The Value of the Travel Experience

Rich media, social media and consumer generated content are big areas of opportunity for travel and destination marketers. Instinctively and anecdotally, we know that videos, photos and first hand stories and reviews are the best way to sell an experience. That’s because travel is about getting out and experiencing the world, be it something new [...]

Mobile Apps and Mobile Sites for Travel Brands

An article I wrote for One To One Travel on best practices for travel apps and mobile sites. A few weeks back we posted a functionality comparison of the top travel mobile apps, then shortly after that a content review of ski resort mobile sites. A few things have surfaced since then that we wanted [...]

Social Networks, Social Games and Ski Resorts

An Article I wrote for One To One Travel on how mobile social games lile Epic Mix are changing the way skiers and snowboarders interact on and with the mountain. Vail Resorts, EpicMix and the social networkification of skiing This week, Vail Resorts announced their new location based social networking app that turns any person [...]

Best Apps and Gadgets for Creating Social Media Content

Below is an article I wrote for One To One Travel outlining many tools available for creating and distributing content with social media. -Mike Social Media Content Creation Tools At the core of any social media strategy, it’s the chewy center of content creation that is the object of customer engagement and interaction. There are [...]