Mike Henderson

Taking Pictures in Cirque of the Towers

I’m a creative writer at heart, but along the way I’ve learned the tricks to make that creativity go farther. I’m a copywriter, a photographer, a videographer and a social media strategist. I’ve been a Freelance Writer, an Account Executive and Content Developer at Twelve Horses; and a Social Media Strategist at One To One Interactive.

Professional Experience

Social Media Strategist

Develop comprehensive strategies for brands to develop content and interact with customers through social media channels including:

  • Determining brand goals for social interaction
  • Creating user profiles based on demographics, technographics, user insight surveys and web analytics
  • Developing content strategies
  • Creating toolkits for usage of social media platforms
  • Creating social media best practices documents
  • Researching social media competitive landscape
  • Creating and maintaining social media monitoring campaigns

Clients Include

Content Developer

Develop Content for websites, blogs, email and print including. This includes creating and pitching content strategies, executing on existing content plans, research, analytics and reporting

  • copywriting
  • article writing
  • blog writing and strategy
  • video scripting, editing, production, directing, shooting

Clients Include

Account Executive

Client services representative for Twelve Horses overseeing all client relations, sales, account management and billing for the following clients:

  • Snowcial
  • Club Cal Neva
  • Nevada Museum of Art
  • Heavenly Mountain Resort
  • Park City Mountain Resort

Speaking

Mike is an experienced speaker presenting on topics related to social media strategy and social content development.