Social media and smartphones let us document our travels by default, posting to Twitter here, Facebook there, uploading photos to Flickr when we get home, posting a video or two to YouTube, checking in on Foursquare or Gowalla. But what if you want to create…
A couple of things I saw last week changed the way I think about Augmented reality. At first it was a neat trick, but seemed a lot like a game. One of the things you start to wonder is, “is it the physical world or…
Most travel brands have seasonal variation in their search and web traffic. This variation can amount to several orders of magnitude difference from one season to another. When it’s snowing, no one is looking at golf and waterslide websites, and when it’s good beach vacation…
Because it’s hard for consumers to estimate the value of one particular travel package over another, online consumer reviews can be a great way to subvert the conventional paradigm of comparison shopping. Expectations Dan Gilbert gave a great talk @ TED a few years ago…
Marketing and Measuring a Social Brand Strategy Rob and I gave a presentation at the International Association of Amusement Parks and Attractions (IAAPA) in Las Vegas last week. The presentation is based on our experience with marketing and branding work for ski resorts, particularly Alpine…
