It happens all the time. Some brand will announce on their Facebook page how many ‘Likes’ they have. Whether it’s part of an acquisition campaign, or part of contest that’s part of an aquisition campaign, this is a bad idea for one simple reason: nothing makes a person feel smaller than knowing how many other people there [...] Read More

When we talk about marketing travel experiences it’s nice to have a little data to back things up. Luckily, I have a friend who runs an online video analytics company. I met Eugene Lee at the Snowcial conference in South Lake Tahoe a few years ago. He’s passionate about snowboarding, video, data and dancing with [...] Read More

Travel marketing is really experience marketing. Experience has much more long term value than objects, but the value of experience is only realized, or obvious after the fact when it can be relived through memory. Web video is the best way to get people to visualize what that value is going to be in advance [...] Read More

I’ve spoken here and there on social media strategy and community management techniques over the years, most recently with the Reno Sparks Chamber of Commerce’s Leadership Reno-Sparks program. I try to approach Social Media a little differently. It’s my strong belief that you can’t teach people to be social. You either get it or you don’t. You [...] Read More

I was invited by Kelly Glenn to speak about social media to the Reno Sparks Chamber of Commerce’s Leadership Reno-Sparks program class last month. Presenting general social media concepts is a challenge because you never know how far along people are with adoption so you don’t know what they really need or want to know. [...] Read More