An article I wrote for One To One Travel on the importance of quality when creating and presenting social media content.

Photo by Chexee on Flickr

Of course it makes sense if you think about it, but a lot of focus and buzz is on the opposite: those amazing photos taken with an iPhone or other crappy camera phone that shows some crazy image that gets a million hits and gets on the cover of news week. Then you hear social media gurus telling everyone that all you need is a simple video or photo tool and anyone can create great, meaningful and impactful content. Read More